I have been without cable for more than a decade so I haven’t yet fallen into the consuming habit of watching people make food on television. Across the United States, however, viewership is on the rise. When the season finale of “The Next Food Network Star” aired last August, 4.7 million viewers tuned in to watch.
The New York Times reports today that a second 24-hour food channel is set to launch in May. Really? I suppose another 24-hour food programs will justify those midnight snacks twice as much. (Wait until Michelle Obama hears about this!)
“We listened to the audience and realized they weren’t necessarily saying they just wanted more instruction or more reality or more travel shows. They just wanted more,” Michael Smith, the general manager of the Cooking Channel, told The New York Times.
More! More! More! Yes. Sounds like a true American audience.
As for me, my flat screen TV arrived on Saturday in time to watch Hannah Kearney win the first Olympic gold for the USA (her mom was my middle school gym teacher). There have been plenty of food references as part of the USA women’s ski team experience at Whistler and Cypress Mountain. Hannah is getting a Ben&Jerry’s flavor named after her. Downhill skier Lindsey Vonn has applied cheese to her injury. And snowboarder Hannah Teter has been pushing her family’s maple syrup every chance she gets.
I know what I’ll be watching once the Olympians have exited Vancouver. The Cable Guy comes this weekend. Food up!